Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

SEPTEMBER 20, 2010

link] [link] Kirsten Khire #7 – lurkers or inactive accts? I wonder if this has to do with the correlation between the black community and musicians. Lots of lurkers. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Jay – Brilliant, digestible recap. Lots of lurkers.

Social Media 160

Social Media Statistics Strategy Research 160

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. link] saving4someday Jay, I have been a long time lurker but wanted to wish you and your family all the best.

Social Media 116

Social Media Strategy Travel Team 116

Webbiquity SMM

AUGUST 16, 2010

HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Kevin Barenblat presentes a taxonomy of social media failure types, including “canned responders,&# spammers, lurkers and serial re-tweeters. You need help from the power users in that community.

Social Media 200

Social Media Tools Strategy Tips 200