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13 key tools for your influencer marketing campaigns

Audiense

Using the right tools will help raise your bottom line, reach the relevant audience and save you time. Each step requires certain tools to ensure the best results. The challenge is several marketing tools categorize influencers by industry and community size. Influencer evaluation. Influencer engagement.

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Automation in Public Relations Measurement: Yea/Nay?

Waxing UnLyrical

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., But when it comes to the most difficult parts of research – where domain expertise is required, even the best tools tend to fall short. website visitors and sales leads) 3.