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13 key tools for your influencer marketing campaigns

Audiense

Using the right tools will help raise your bottom line, reach the relevant audience and save you time. Each step requires certain tools to ensure the best results. The challenge is several marketing tools categorize influencers by industry and community size. Influencer evaluation. Influencer engagement. Performance measurement.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Today, social media is the best marketing and promotional tool. If you use the best social media monitoring tools, you can successfully transform your business from the state of stagnation to success. AgoraPulse is an affordable and easy-to-use social media monitoring tool. Crimson Hexagon.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. What words are used in association with our brand? Where is this chatter occurring?” You need Social Listening Software (AKA Social Media Monitoring Software). Small businesses alternative: ViralHeat , SocialMention.

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How to Sell Smarter Using Social Insights

Convince & Convert

If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there. During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. Image via BigStockPhoto.com. Are sales dropping? Find out why.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! The same can be said for monitoring tools. We have broken down the functionality that is likely to be found in monitoring tools. All tools need to provide some reporting capabilities.

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Profiling your social customer

Jeff Esposito

A good tool for this is PageModo where businesses large and small can build out a coupon on a custom tab on Facebook (disclosure – Pagemodo is owned by my employer Vistaprint and I was a fan before the acquisition) that can be redeemed either online or in person depending on your business model. Wait, you’re still reading?

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How an Independent College Saved $100K Annually by Switching to Agorapulse

agora pulse

As an independent institution of higher learning, Hillsdale College needed to educate itself on what social media management tool would best serve its purpose. Fortunately, Hillsdale discovered a social media management tool that best meets its needs. What social media management tool were you using before Agorapulse?