Convince & Convert

JUNE 22, 2010

Social Media? Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. danperez Amanda, Glad to see someone agrees with my observation.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

JUNE 30, 2010

That's what made it such a perplexing experience for me, because she wasn't looking at social media marketing the same way as she looks at marketing in general. It just shows that many very intelligent people haven't moved past the whole social media is just for kicks point of view. But it will come.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JUNE 23, 2010

In crowdsourced systems – or in self-organizing systems – control of the community from the top down by administrative decree won't work — but controlling the captology of the system just might. The answer is of course, never before now. link] Sarah Blue @clintonbon Oh, you're welcome!

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

JUNE 28, 2010

There is of course a limit to this logic. Also, if you are a larger, well-known brand that relies less upon prospective customers finding you via search or discovering you via social chatter, this principle of breadth trumping depth is not as iron-clad. Crap is still crap).

Social Media 128

Social Media Strategy Report Buy 128