Sherrilynne Starkie

FEBRUARY 23, 2013

Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. This tactic is flawed because it measures authority based on the size of a community, a metric that is unrelated to influence.

Blogger 389

Blogger Brands Technorati comScore 389

Firebelly

MARCH 5, 2010

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. As it escalates, however, it unlocks opportunities that are commensurate with the community’s assessment of its value. Where do you start?

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Diva Marketing Blog

NOVEMBER 30, 2011

On the MSN Business On Main community for small businesses, Joanna Krutz has put together a comprehensive post that is packed with facts and figures about selling to women in the digital world and how women are using social media. . Source: Nielsen 2010 data Worldwide. Source: ComScore. Women build on relationship skills.

Social Media 83

Social Media comScore Nielsen Small Business 83