Sherrilynne Starkie
FEBRUARY 23, 2013
Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Instead they should be looking at pageviews, comments, replies and retweets if they wish to gain insight into engagement and influence.
Ignite Social Media
APRIL 17, 2017
In addition, ComScore and Nielsen are enlisted to ensure that the ads purchased are delivered to the intended audience. Moat and Integral Ad Science are in place to ensure video ad units on the platform are viewed by humans and compare video ad viewability and attention metrics across channels. These metrics matter to advertisers.
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Waxing UnLyrical
MAY 17, 2011
On Twitalyzer as compared to Klout, Eric said,&# Klout is to Nielsen/comScore as Twitalyzer is to Omniture/Google Analytics… our identification of ‘influencers’ is a byproduct of the system, not the system.&# (I like that!). Of course, this got folks talking about what “real users&# are, influence, and so on.
Net-Savvy Executive
JANUARY 6, 2011
Asia Pacific Social Media Report (highlights), Nielsen (Jul 2010). Brazil Top Social Networking Sites in Brazil , comScore (Aug 2010). Global Social Media Usage and the Language Factor , Lionbridge (2010). Regional view. European Social Media Trends , Trendstream (Sep 2010). Country-level view. France Echo v.2
Proactive Report
MAY 6, 2010
million unique visitors per month — more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4
Proactive Report
MAY 6, 2010
million unique visitors per month â more than one-third of all Internet users, according to a custom analysis provided by Nielsen Online for the Newspaper Association of America. Q1 of 2010 shows an even bigger jump Newspaper companies drew unprecedented 74.4
Ignite Social Media
DECEMBER 16, 2016
On a positive note, they have been working more with third party research groups (like Nielsen, comScore, Moat) to validate their reporting due to requests for independent measurement of ad performance. Although Facebookâs quantity of data seems great, it sometimes seems like they should be focusing more on quality.
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