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14 types of social media every marketer should know

Sprout Social

You could post on community review sites or live-stream it to the masses. Community blogging sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Form communities and discuss relevant news within them.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

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Differences between Social Channels

Social Media Network Marketing

Think YouTube, Vimeo, and Flickr. Basically, these sites build communities of users that share a common interest -- hobbies, high school, ex-girlfriends, you name it. Digg, Technorati, and Reddit are good examples. And all of this user-generated content can be made instantly available to millions of users and site visitors.

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Social Media Strategy? Think Like a Reporter

Webbiquity SMM

In all but the smallest companies, there are often multiple individuals tweeting, networking and even contributing to the company blog. Update your company’s Facebook page? In general, more is better, and most companies could probably benefit from greater social media activity, not less. Who else will be involved?

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