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17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

I thought I might condense it a bit and focus not only on Tweetchats that I was familiar with, but also those that would benefit the Social Media, Marketing and PR folks out there, and which also had solid participation as well. If I have left any out, please drop me a line and include it in the comments section. 10) #pr20chat PR 2.0

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

billion people use it daily to connect, chat, comment, vent, shop, learn, play, etc. Regeneron Pharmaceuticals. You want to hear in real time every time your brand, tracked keywords or hashtags are mentioned or used. You should also be listening for new industry trends, concerns, fears, opportunities, markets, strategies, etc.

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#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

Ten years ago, Bayer’s blockbuster pill brand Yaz was one of the first to be marketed as “beyond birth control” With annual sales topping $1bn, it was one of the most widely prescribed oral contraceptives , promising to alleviate mood swings, acne and weight gain. She soon received more than 500 replies.

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5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The post with the most engagements comes from Instagram’s official account.

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5 Expert Tips for Effective Social Media Risk Management

Hootsuite

As a social marketer, you’re on the front lines of risk management. Negative comments, inappropriate posts, or bad reviews can all damage your brand’s reputation. Security breaches can also become a risk if someone on your marketing or social team leaves the organization. Just ask pharmaceutical company Eli Lilly.

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How to Start a Social Media Marketing Agency: Step by Step

agora pulse

Here’s a step-by-step guide on how to start a social media marketing agency. . Want to start your own social media marketing agency? In this article, I’m sharing hacks and advice on how to start your social media marketing agency. How to Delight Clients at Your Social Media Marketing Agency. A Brief History.