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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

billion people use it daily to connect, chat, comment, vent, shop, learn, play, etc. Regeneron Pharmaceuticals. You want to hear in real time every time your brand, tracked keywords or hashtags are mentioned or used. And there’s a lot of talk, discussions and conversations taking place in active groups. IHS Markit.

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#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social

Talkwalker SM

Especially with health care, there are still many taboos, but finding like-minded people through the simple use of a hashtag can help people speak about their problems in a way that wasn’t possible before. . This shows how the hashtag quickly gained a lot of traction online, with more than 500 mentions on 31 March 2016.

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17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

If I have left any out, please drop me a line and include it in the comments section. 3) #b2bcha t is a weekly conversation for B2B marketers; Thursdays 8 pm Eastern. Journchat Conversations between journalists, bloggers and public relations folks started by Sarah Evans. Great discussions. all archived and easily searchable.

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5 Things Social Listening Data Can Tell Us About Zika

Talkwalker SM

Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. The conversation about the Zika virus started to gain traction in November of 2015.

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5 Expert Tips for Effective Social Media Risk Management

Hootsuite

That means your social channels are a common ground where conversations — both good and bad — and crises can start. Negative comments, inappropriate posts, or bad reviews can all damage your brand’s reputation. Just ask pharmaceutical company Eli Lilly. Your brand, customers, and employees are all active on social media.