Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 198

Social Media Jive ROI Press Release 198

Webbiquity SMM

MAY 22, 2012

There is a risk of the same fallacy today, with the mantra updated to “social media is everyone’s job!”—if ”—if the concept of social business is misunderstood or improperly applied.

Jive 186

Jive Yammer Training Social Networking 186

Social Media Marketing

APRIL 13, 2011

Up to now, one the biggest challenges that social media posed was forcing organizations to decide just how open they should be. The belief was that information that could be public should be transitioned to social media, but proprietary information should remain under wraps in email, on the phone and in meetings.

B2B 148

B2B Social Media Jive Committee 148

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152

Cymfony Social Media Tools SM2 152

Webbiquity SMM

MAY 22, 2012

There is a risk of the same fallacy today, with the mantra updated to “social media is everyone’s job!”—if ”—if the concept of social business is misunderstood or improperly applied.

Jive 101

Jive Yammer Social Networking Training 101