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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Managing strategic partnerships has always been an important part of public relations. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support.

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How to optimize your marketing budget: Do more with less

Sprout Social

The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. Getting teams to collaborate and find synergies between different channels can save money. Our AI Assist functionality helps you write robust customer responses quickly.

Marketing 130
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. You can tell if they’re happy or upset by their tone.

Examples 103
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The 17 Best Social Media Management Tools

Webbiquity SMM

Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. Identify influencers, collaborate as a team, and build actionable reports. 3) Radian6 (aka Social Studio). Google Review Count: 331.