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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support. The consultant always listens to gauge audience sentiment to inform all activity. Storytelling is essential to compelling content. They can easily create and publish landing pages and blog posts.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. You can tell if they’re happy or upset by their tone.

Examples 101
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How to optimize your marketing budget: Do more with less

Sprout Social

Business intelligence : Sprout helps you understand customer behavior and surface business-critical information from social channels with sentiment analysis. Powerful integrations : Integrations with other tools, like Salesforce , will enable you to access, share and manage data for 360-degree view of the customer.

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11 Qualities of the Ideal Social Media Strategist

Sprout Social

A social media strategist’s toolkit could include a range of productivity apps, a social media management tool like Sprout and they might even need familiarity with content management systems. Tagging messages for sentiment is one of the easiest ways to track customer feedback. Audience Focused Vision.

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The 17 Best Social Media Management Tools

Webbiquity SMM

Publish posts across social networks and accounts; analyze trends and sentiment with analytics; monitor brand mentions; and automatically trigger customer service cases and tech support tickets. A social content management system that lets you curate posts from RSS feeds, Google Alerts, or other sources. 15) BundlePost.