Convince & Convert

MARCH 12, 2015

The company’s tongue-and-cheek mission is chronicled in a humorous video that’s generated 1.5 million videos to date. From the tone of the spot, to the cause marketing plight of “saving the bros,” the company is taking a leap and targeting the millennial generation.

Organization 60

Organization Chemicals Case Study UGC 60

Later

AUGUST 21, 2020

Supporting a social cause on social media isn’t just about what you have to say, it’s about listening and giving a platform to the voices in your community. . Introducing user-generated content (UGC) into your strategy can be a great way to introduce new perspectives that help increase awareness of your mission.

Instagram 63

Instagram Brands How To UGC 63

Keyhole.co

DECEMBER 29, 2022

They announced the fall/winter fashion campaign with a video post on Instagram, teasing that #DKNYSTATEOFMIND was coming. The Instagram posts that followed contained similar black and white lettering overtop different photos and videos. In exchange, Charli was expected to share videos of the event with her millions of followers.

Fashion 52

Fashion Campaign Social Media Hashtag 52