Convince & Convert

MARCH 12, 2015

From the tone of the spot, to the cause marketing plight of “saving the bros,” the company is taking a leap and targeting the millennial generation. Comically, the company also helps if identify if you’re a “Bro” by aggregating a series of UGC images “Bro-ish” hashtags.

Organization 60

Organization Chemicals Case Study UGC 60

Later

AUGUST 21, 2020

Supporting a social cause on social media isn’t just about what you have to say, it’s about listening and giving a platform to the voices in your community. . Introducing user-generated content (UGC) into your strategy can be a great way to introduce new perspectives that help increase awareness of your mission.

Instagram 63

Instagram Brands How To UGC 63

Keyhole.co

DECEMBER 29, 2022

The results: Beginning from the first post on September 14th, the hashtag #DSNYStateOfMind gathered 100.7 Cause marketing has shown to be increasingly effective , particularly when it comes to brand trust and loyalty. Pro Tip: If your campaign is gathering a lot of UGC content, you are doing something right. Book A Demo.

Fashion 52

Fashion Campaign Social Media Hashtag 52