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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

Case Study at the Media Convergence Forum from Liz Cahill, VP of Marketing and Communications of Lee Jeans 13 years ago Lee recognized women were the top consumers of their jeans. And at the same time cause marketing was starting to take hold.

Facebook and Twitter: Out With the Old, In With the New

The Realtime Report

Prior to Facebook’s IPO, Zuckerberg sent a letter to investors in 2012 in which he said the following: “Facebook was not originally created to be a company. Now we have two social giants looking to better serve the business community and their needs. Image via Flickr.

Color Clash: Pink or Purple?

Waxing UnLyrical

In the non-profit/cause marketing world, most notably pink, and thus breast cancer. Image: Kurtis Garbutt via Flickr, Creative Commons Kim, who runs the Corporate Alliance to End Partner Violence (CAEPV), asked what I thought was a valid question on her blog: where is all the purple?

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38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

If you get those right it's a marketing two step along the way to making the cash register ring. Critical : determine your content direction that goes beyond your brands or company messaging. Take your community “behind the scenes” of your company e.g. a day in the life of ….