Convince & Convert

FEBRUARY 24, 2010

Marketing isn’t about campaigns any more. Manage Expectations Brandie Feuer is Director of Marketing for the Tropicana Hotel in Las Vegas. because … [link] [link] SocialMediaSentiment "6 Required Competencies for Social Organizations | Conferences and …" [link] [link] Emily B Verkruyse Amen!

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

APRIL 28, 2010

But more than 80% of those impressions, from “I love Sweet Leaf Tea &# to “I’d rather die than sleep in this hotel&# are created by just 16% of the U.S. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. population.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 21, 2010

But if you’re engaged in a social media program in an effort to go “viral&# you’re not really engaged in social media at all. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social Media results can’t be measured False. Unlikely at best.

Social Media 151

Social Media Strategy Consultant Web 2.0 151