Campaign Communities Community building Wireless 
Waxing UnLyrical
DECEMBER 13, 2012
With their campaign last spring, the creators of a watch that syncs with smartphones managed to raise over $10 million dollars. When they began the campaign, they set a goal of $100,000. Explain in your campaign why you’ve set your goal the figure you choose. Then along came the Pebble. What does this mean?
Bare Feet Studios
NOVEMBER 23, 2011
Brands save time by having the influencers organize themselves and manage their messaging, as compared to planning a social marketing campaign. Influencers get freebies and possibly a chance to build their own influence, by association. Here in Hawaii community, is not just a buzz word, it is a really big deal.
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