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Social Media Outreach for Beginners

Sprout Social

Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. Unfortunately some marketers use social media outreach as an opportunity to spam influencers. The advantage of this approach is it makes your campaigns feel more personal. Are you launching a campaign to promote a blog post?

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How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

Creating great content is indisputably the first and most crucial element of an effective content marketing strategy. BuzzStream and Fractl collaborated to survey more than 500 publishers for a two-part study to learn how to engage publishers more effectively, and the answer to improving your pitch open rates is this: 10 meaningful words.

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The Psychology Behind Writing a Great Pitch

Convince & Convert

Fractl recently collaborated with BuzzStream to apply psychological theories to the campaign outreach process in order to give your promotions team a more persuasive edge. Study by Fractl and BuzzStream. Content Marketing campaign outreach content marketing infographic marketing research pitch strategy psychology'

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4 Things You Need to Know Before You Pitch

Convince & Convert

BuzzStream and Fractl have collaborated to figure out the most important aspects of publisher personas and pinpoint the four aspects you need to research before you pitch: Education. Does the publication’s target audience match the target audience and goals of your campaign? Image via BigStockPhoto.com. Work History.