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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Image: Jonas Bergsten [Public domain], via Wikimedia Commons. Specializing in websites and other digital media content, RedShift lives to write and writes to brand. It can open bottles.

Marketing 250
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Research-Driven Ideas for Social Data

Mindjumpers

Industries such as marketing now rely heavily on a new field of social data science to make sense of the large quantities of information about their brand community. This is an all too familiar fear of social media managers who defend increasingly vulnerable brand reputations online.

Research 194