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2020: The Year Data Saved The World

Waxing UnLyrical

Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. How you think 2020 will be remembered? I think it will be as The Year Data Saved The World. Happy Holidays!

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Tuesday Roundup: Dance Like A Chicken

Waxing UnLyrical

Image: Michael Gäbler [ CC-BY-3.0 ], via Wikimedia Commons. K” is King in Brand and Company Naming. Why: In a terrific guest post for WUL, Donna Vincent Roa explained the importance of the letter “K” in branding, and why the word “chicken” is funnier than “rooster.” Still a relevant read.

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Wikipedia Registers 11 New Domain Names

Bill Hartzer

We know that this was registered by Wikimedia Foundation, based on a recent check of the whois: The list of domain names is rather interesting–including names related to voyages, compass, holiday, destinations, and paths.

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Friday Roundup: Customer Service

Waxing UnLyrical

Image: larryc (Smile) [ CC-BY-2.0 ], via Wikimedia Commons. Why: Daniel Newman discusses how emotional attachment plays a key role in customer retention and brand loyalty. When it’s good, it’s great; but when it’s bad, it can spell T-R-O-U-B-L-E for your company. What You Don’t Want Me Thinking When I Buy From You.

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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. Image: Jonas Bergsten [Public domain], via Wikimedia Commons. Specializing in websites and other digital media content, RedShift lives to write and writes to brand. It can open bottles.

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How Internal Storytelling Impacts Company Culture

Convince & Convert

Image via Wikimedia Commons. Image via Wikimedia Commons. Most leaders analyze the marketing and brand stories of a company to determine its marketplace effectiveness. That culture erosion coincided with a change in C-level mentality that can be illustrated in the following story. Elephants Verses Penguins: Stories Reveal Truth.

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How We Got a Link from The Huffington Post

Navolutions

By David Shankbone (Own work) [CC-BY-3.0 ([link] via Wikimedia Commons There are plenty of blogs that get links from HuffPo on a daily basis, but this was a first for us. This is how we got it. A couple weeks ago, I was browsing Reddit on my lunch break and saw a post that caught my attention. Respond quickly to new stories.

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