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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

Image: Jonas Bergsten [Public domain], via Wikimedia Commons. I am flexible on rates, depending on client/project/budget. Now I ask you (as an entrepreneur who does a lot of those things): What on Earth am I supposed to do with that ? It’s Swiss Army Knife marketing. The curse of the generic at its worst. It can open bottles. It has knives.

Marketing 250
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Research-Driven Ideas for Social Data

Mindjumpers

This is an all too familiar fear of social media managers who defend increasingly vulnerable brand reputations online. The footprint of a Wikimedia article visualized by @DaphnaLevin at ECIS2014. The question then becomes who, when, where and how to intervene when things go south. Facebook data was collected from over 60k users and 1.5m

Research 194