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DigitalPR Chat #1 Content and KPIs

Proactive Report

FEBRUARY 7, 2016

A2: Of course there are KPIs for PR, e.g. share of voice, brand sentiment, influencer relations. Q3: How should brands be setting KPIs? Any brand that links content to real biz results has good KPIs. A mobile service in the UK has entirely dispensed with customer support, it’s all user-to-user and is saving lots of money.

Content 40
Content RFP Metrics Case Study 40
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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

DECEMBER 19, 2017

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. “In order to effectively use social media and move the needle, brands need to focus on the right channels and invest money into these platforms.

B2B 293
B2B Trends Analysis Marketing 293
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