Remove Brands Remove Communities Remove Mobile Remove RFP
article thumbnail

DigitalPR Chat #1 Content and KPIs

Proactive Report

A2: Of course there are KPIs for PR, e.g. share of voice, brand sentiment, influencer relations. Q3: How should brands be setting KPIs? Any brand that links content to real biz results has good KPIs. A community of fans has value – they can serve other fans, but you have to quantify that support in $ terms.

Content 40