agora pulse

OCTOBER 19, 2017

If brand awareness is top of your marketing department’s priority list, then Reach needs to be one of your social media KPIs. A 50 per month fan growth is great for a brand with 4000 followers but it wouldn’t be for one with 100,000! Reach is a bit like the CPI (cost per impression) metric. Brand Mentions. Engagement.

Social Media 133

Social Media CPI URL Social Media Management 133

Hootsuite

JUNE 8, 2020

They allow the viewer to take immediate action, such as installing an app or clicking through to a specific URL. You can see the full thing — which boasted a 50% lower CPI than other platforms — in this case study on the Snapchat website. This screencap is from a nine-second ad for mobile game company Nanobit.

Advertising 145

Advertising CPI How To Metrics 145

The Social Media Hat

AUGUST 19, 2016

Most sites charge on a Cost Per Impression (CPI) or Cost Per Mille (CPM) - that's Latin for thousand - basis. Brands seeking a more direct and immersive relationship with bloggers might offer to sponsor their site or a social campaign. The key is to find great products that are an excellent fit for your audience.

Adsense 60

Adsense How To CPI Blogger 60