Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. However, it’s important to recognize that 3 times more people use Facebook from a smart phone every month than use Twitter at all. Don’t get me wrong. I love Twitter.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

JUNE 30, 2010

Don’t Treat Fans Like Cattle To me, the key insight is less about who checks what first (although it would be interesting to see the impact of smart phone ownership on the results). The key insight is instead the fact that motivations for brand interaction are widely divergent. They are not a faceless heard.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

AUGUST 25, 2010

What impact could Starbucks’ brand of wireless connectivity have on consumer behavior? Does this change how you might browse the Web, with your physical ‘branded’ location determining how and how much you pay for premium online content? Why would Starbucks need their own digital network?

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

SEPTEMBER 21, 2010

Both companies (as well as a second tier of contenders) are working on new features and ramping up their business development teams. Smart phone-toting attendees could snap a photo of each others’ code, and instantly follow one another within the my.SXSW social network. Largely, it didn’t happen.

Social Media 126

Social Media Strategy Conference Eventful 126