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Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

Times are changing and you can't simply throw sloppy media to the masses and expect to build your business or brand. Unfortunately the brands who embrace media today as a way to blast their noise, beg for tweets and downloads never see the light of day when it comes to success in the digital world of the ever and always connected consumer.

Brands 78
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7 Ways Brands Take Advantage of Facebook Stories

Sprout Social

If you want your brand story to be a best-seller, you’ve got a better chance of finding your audience with Facebook. The question is, how do brands take advantage of these new media moments? To create a story: Click the “Create Story” button on your Facebook smart phone app. Better Connections.

Brands 90
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Where’s Social Media Going in 2014?

Mindjumpers

This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. And there is no point in making real time content if the angle isn’t spot on and relevant for the brand. Social media is our new news site.

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The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Data science and digital media are transforming the way companies tell stories and how they can measure success. Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters.

Nielsen 140
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Mobile App Development Trends That is Likely to Emerge in the Year 2018

Social Media Marketing

The mobile applications can be utilized by the businesses for increasing the usability, meeting the ever increasing demands of the consumers and at the same time for creating the brand awareness and boosting sales. These apps provide a more secure and efficient platform to the companies for doing business.

Mobile 98
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now.

B2B 279
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3 Tips to Use QR Codes For Information, Not Destination

Convince & Convert

Possess a smart phone. Have the phone nearby and usable when you encounter a QR code (easy in a magazine ad, perhaps less so for QR codes now appearing on highway billboards). QR codes ask a lot of prospective users. Download a QR reader app (or other format like Microsoft TAG).