Is your business easy to find for local and mobile searchers.

Saying It Social

I promptly pulled out my smart phone, went to Google and typed merely “Italian deli&# – not having to add a geographic modifier because the GPS on my phone was enabled and would automatically pull local business listings based on my current location. Because it was late, I was only interested in the results that returned with a phone number so that I could call and make sure the establishment was still open.

Welcome to the Participation Age: Is Your Digital Brand Ready?

Pam Moore

Times are changing and you can't simply throw sloppy media to the masses and expect to build your business or brand. I spend 15+ years humanizing brands and building participating communities in corporate America before starting my own company 5 years ago. You are the media.

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How to Brand Your Nonprofit’s Instagram

SocialFish

And although the company is owned by Facebook, a fact which is often overlooked, it has managed to escape from the recent scandal unscathed. But to insta productively, you want your profile to reflect your organization’s brand. BRAND IT, BABY.

7 Ways Brands Take Advantage of Facebook Stories

Sprout Social

If you want your brand story to be a best-seller, you’ve got a better chance of finding your audience with Facebook. The question is, how do brands take advantage of these new media moments? To create a story: Click the “Create Story” button on your Facebook smart phone app. Why Do Brands Use Facebook Stories? People don’t trust companies these days. Let your audience get to know the people behind the company.

7 Top Content Marketing Trends You Can’t Ignore in 2019

Pam Moore

As the technologies expand in capabilities, marketers become more savvy at how to use them, robots replace jobs, it becomes even more competitive for brands trying to grab any second of our attention that they can. Content is at the center of the heartbeat between your brand and your customer.

7 Top Content Marketing Trends You Can’t Ignore in 2019

Pam Moore

As the technologies expand in capabilities, marketers become more savvy at how to use them, robots replace jobs, it becomes even more competitive for brands trying to grab any second of our attention that they can. Content is at the center of the heartbeat between your brand and your customer.

8 Do’s and Don’ts of Social Media Live-Streaming

Ignite Social Media

Live-Streaming isn’t a new tactic, it’s been around awhile now with companies such as Live Stream and UStream just to name a few. If you’re looking for more information on Periscope specifically and what other brands have done, you can see what Zagat had to say here.

How to Find Your Social Voice and Help Others Do the Same

Convince & Convert

American Family Insurance works with Shoutlet , another Madison-based company, for their extensive archival needs. Social Media Stat of the Week: iPhone Surpasses 50% of Smart Phone Market Share. The next-most popular phone on the market?

Where’s Social Media Going in 2014?

Mindjumpers

This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. And there is no point in making real time content if the angle isn’t spot on and relevant for the brand.

SnapTags vs QR Codes

Cody Ward

With the rise of mobile smart phones usage, readable codes have gained popularity among marketers as a unique way to engage with customers and prospects. One problem is that these scanable codes are visually non-descriptive of the product or company.

The New Measurement: Shifting from Traditional PR to Growth PR

Waxing UnLyrical

Data science and digital media are transforming the way companies tell stories and how they can measure success. For example, if a PR pro garnered coverage for their brand in Forbes , they may report the circulation of Forbes as the potential audience size that saw the message.

9 Must-Have Online Newsroom Features

Proactive Report

The 2015 Media Trends Affecting Online Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. A featured story with visuals : Most company newsroom are still web 1.0. Connect to the brand’s social media channels.

Mobile App Development Trends That is Likely to Emerge in the Year 2018

Social Media Marketing

The mobile applications can be utilized by the businesses for increasing the usability, meeting the ever increasing demands of the consumers and at the same time for creating the brand awareness and boosting sales. This year was quite phenomenal for the mobile app development.

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Tracking, Personalization And Screams Of Privacy

Twist Image

I would argue that the best brands in the world are way less interested in procuring private information and much more interested in creating the ultimate in personalized experiences. On February 12th, 2013, Business Insider ran a new item titled, Amazon Has The Best Reputation Of Any Company In The U.S. This sounds like a shot at other companies like Facebook.)" " Amazon beat out Apple , The Walt Disney Company , Google and many more to grab this coveted spot.

3 Tips to Use QR Codes For Information, Not Destination

Convince & Convert

Possess a smart phone. Have the phone nearby and usable when you encounter a QR code (easy in a magazine ad, perhaps less so for QR codes now appearing on highway billboards). QR codes ask a lot of prospective users. Download a QR reader app (or other format like Microsoft TAG).

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6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

And instant messages–text messages, smart phones, social media. While I could make an argument for every company needing to see information in realtime, there are plenty of use cases where a daily update would work just fine. Can you remember life before the World Wide Web?

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10 reasons Avon Is Not Too Late To The Social Media Party

Diva Marketing Blog

McConnell launched what was to become one of the most beloved brands. Based on its direct sales approach, which was built on developing relationships and sharing conversations, Avon has been called the original “Social” Brand. They have a brand community of 5.8

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Six Links Worthy Of Your Attention #406

Twist Image

How Big Wireless Made Us Think That Cell Phones Are Safe: A Special Investigation - The Nation. You probably put a phone to your head pretty often. Well, once oil companies knew they were warming the earth; and once tobacco companies knew they were killing people. That was way back in 2008, before I got a smart phone. brand. mobile phone.

Are You Worthy of Social Media? The 2 Types of Talk Triggers

Convince & Convert

The single most important element of your social media program is making your company worthy of discussion. So why do so many companies toe the line of average, yet expect customers to shout from the digital rooftops about amazingly mediocre products and services?

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BYOG - Bring Your Own Gear

Twist Image

Companies will site everything from security, liability issues and computer virus threats to bandwidth issues and productivity. In the end, companies don't want their employees futzing around on YouTube and having to pay the tab as it is happening. I've always said that locking employees out of Facebook won't make them more productive, they'll just find something else to waste their time with (like smoking or talking on the phone). Companies need to get smarter.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. In my company alone we have seen it touch Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center.

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Second Screen TV - Research

Diva Marketing Blog

On goes the TV set, you flip open your tablet and smart phone ready to watch. Hence, if I’m seeing a commercial on Judge Judy and happen to be on a news site with RTB inventory at the moment, an advertiser could make sure I am seeing a display ad for the same brand. Picture this.

4 Content Creation Secrets Unveiled by C.C. Chapman, Speaker and Bestselling Author

Writtent Blog

But, if I give 1,000 people a smart phone and tell them to go take pictures they are not all going to be Ansel Adams. You must constantly be creating and being smart about what you create. I don’t want a blanket offer that everyone else is getting from a company.

Siteminis Launches Mobile Commerce Solution

Bill Hartzer

Have you been looking to turn mobile phone “browsers” into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier your customers use.

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Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

Idaconcpts

These days, one of the best things you can do with your website design is create an easy to navigate and uniform visual that translates well on standard sized screens and smart phones. No more one design for the laptop and another for the phone. Branding needs to be universal.

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How to Effectively Bottle Social Media and Product Integration

Convince & Convert

The company itself is a joint venture between Artistech (Kelowna, British Columbia) and beverage consultancy Artisan Group (Vancouver). According to Brad, even the name of the brand has geeky/social roots. In addition to family, football, and fancy side dishes you’ll never see for another year, Thanksgiving brings an annual dilemma to the oenophile.

What’s So Funny About Social Media and Online Marketing?

Webbiquity SMM

Ten Reasons NOT to Use Social Media by Sanera People Development Company. Highly creative take on Santa’s marketing and business brilliance, from branding (the red suit is instantlyrecognizable) to human resources (who’s ever heard of an unhappy elf?).

Does QR stand for Quasi-Ridiculous? (an analysis)

Convince & Convert

And indeed, given the increasing ubiquity of smart phones ( 41% in the U.S. In fact, the QR code itself is substantially larger than the logo of the company (Crowne Plaza Hotels). I understand QR codes are the new “it&# thing, the Taylor Lautner of calls-to-action.

Five Social Media Predictions for 2010

Socialized

Augmented Reality (AR) is the ability to place computer-generated information, such as text and labels, on top of live real world data, such as video from a smart phone. These companies could end up being acquired. Certainly all of these companies are active in the Web 2.0 What needs to happen in the enterprise space is for one or two brands to be so well understood, so feature rich, and so commonplace, as to achieve generic status. company — or Web 1.5

Social Media Trends in 2010

Freelance Social Media

Your company will have a social media policy (and it might actually be enforced) This will become a must. I think companies can learn to integrate them and help their brand.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

The site does not resolve on smart-phone browsers, and if they sell products online, their e-commerce platform has no social functionality (no review functionality, no commenting functionality, etc).

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent Blog

Traditional advertising methods, like print ads and television commercials worked incredibly well until the average consumer owned a smart phone. If the wrong phone number or a typo ends up on a magazine ad, you can’t exactly ask for a second printing. Be Really Smart.

Second Screen TV - Research

Diva Marketing Blog

On goes the TV set, you flip open your tablet and smart phone ready to watch. Hence, if I’m seeing a commercial on Judge Judy and happen to be on a news site with RTB inventory at the moment, an advertiser could make sure I am seeing a display ad for the same brand. Picture this.

Want Killer Marketing Videos? 5 Keys To Writing Scripts

Buzzlogix

Out of all the B2C companies in North America that engage in content marketing, 82% use videos. Attention spans are getting shorter, and your potential viewers also have their attention pulled in many competing directions – email, Facebook , Twitter, YouTube , TV, smart phones.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

Further, the importance of personal branding is increasing for all young persons, not to mention the fact that this group is extremely open and transparent and social media’s inherent “openness&# culture isn’t frightening to them.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. He lists nine steps its imperative for companies to take in order to “build enough social karma (yes, I said karma) to facilitate things like guest posting opportunities, retweets, likes, etc.&#.

The Converged Media Road to Success

Proactive Report

The smart phone is the next content platform. From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships.

Citizen Journalism: Who is a Journalist Today?

Proactive Report

What would have taken a crew of at least 3 to 4 to do lighting and sound equipment, as well as post-production and editing can now be done on a smart phone and a laptop. One example is a company that offers temporary office space.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. billion people now own mobile phones.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet –yet only 25% of companies offer social business training to their employees. billion people now own mobile phones.

What’s the Secret to Monetizing Social Media?

ProBlogger

Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media. Step 1: Build brand awareness and traffic. However, he points out that you shouldn’t even be thinking about monetization until you’ve built up traffic and brand awareness. Companies who think that the conversation is one-sided and do nothing but pump out sales promotions tend to look at social media as a necessary evil.

Conquering Big Industries: My Bulletproof SEO Strategy

Viper Chill

This isn’t the first time I’ve tackled big markets – I used to have clients in some of the biggest niches out there (casino, mobile phones, etc) – but it’s the first year where I’ve really started to take on these industries for myself. Home What the F ?

Key trends for 2012: Digital Disruption gets Physical

The Way of the Web

One of the reasons I love 3D printing so much is that it’s still at the stage where it’s advanced enough to be indistinguishable from magic, but sadly I suspect that era will be over soon, and we’ll see more companies probably publicly demonstrating how they’ve been using it in-house for rapid prototyping etc. But that was before the iPad started to replace a recipe book on the kitchen counter, next to the internet-connected radio and the smart phone.