Hootsuite

OCTOBER 28, 2019

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

Metrics 112

Metrics Social Media CPM CPC 112

Keyhole.co

MAY 12, 2023

Keyword monitoring is when you keep track of certain brand-relevant or high-search volume keywords to see what people are searching for. Let’s say you have a company that sells video games. You can leverage keyword monitoring to see what games people are searching for the most.

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

JUNE 30, 2021

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Cost-Per-Click (CPC) : The price a marketer pays per individual clicks on a paid social media post. For example, the average CPC in Facebook is $0.97

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

MARCH 1, 2023

Every day, social managers involved in the social listening struggle with questions like “Are positive sentiments towards our brand growing or going down?” Cost-Per-Click (CPC) : The price a marketer pays per individual clicks on a paid social media post. For example, the average CPC in Facebook is $0.97

Data 52

Data Social Media Strategy CPC 52