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How People Made 2010 What It Was

Waxing UnLyrical

measurePR really took off ( the next chat’s on January 4 , btw, with Justin Goldsborough , where we’ll be talking influence). I traveled a lot. Thanks to Skype, I kept my phone bill down, and was able to talk regularly not just with my family but with friends all around the world as well. And loved it. Read All About It!

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

In 2010, blogs and bloggers are truly influencers. And we have worked with clients who have brought bloggers to corporate headquarters for an event and paid the travel fee. Very simple: out of 100 paid for posts, you will get 100 positive reviews. This is not the case with posts where someone has been given a demo of a product.

Class 184
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WOM: What's Really Behind The Buzz

Waxing UnLyrical

With 10 years of operations already behind them (I’m told they were doing WOM before “social media&# even existed), offices in London, Oxford, New York and Sydney, they have an impressive client list that includes Nokia, Universal, Procter & Gamble, Canon, SKINS and STA Travel. Then they plan. And talk they do. – and 14.9%

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15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Mark as read Approve comment Late to the game, but I pitched a very popular tech blogger on touring a technology demo home and made the mistake of saying, "XYZ client will be happy to cover all travel and accomodation expenses involved with the trip." Meanwhile, we had equally prominent press accept all compd travel without blinking.

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