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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary. Simple Search And Social Strategy Framework. GOAL: Increase awareness of blue widgets and increase the sale of blue widgets by 10%.

Strategy 186
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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. That's why measuring social media “influence&# (or whatever we'll want to call it [influence x audience="MillionDollarBuzzWord"]) is so important.

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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

However, you need to articulate to your client or marketing teams that social media is not just about participating on Twitter and Facebook. In other words, don’t show up in the social space only when you need a hand. cheers, Mark Mark Evans Director of Communications Sysomos Inc. I really appreciate that you stopped by.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. It comes in at an attractive starting price for your social media analytics.”

Tools 207
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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

For those who know little if anything about social media (there are more such people than you may realize; some in rather lofty positions at that), John McTigue offers an excellent primer covering the most popular tools, sites and strategies. 30 Tips: The Productivity Guide of Social Media by WebStudio 13.

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No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

A few months ago, a big named blogger called out another “expert&# for writing an eBook that included a blog post from this blogger without attribution and completely verbatim. “Just found this great post on green and orange widgets by @tamar&# ). The thought process likely was that he wouldn’t get caught.