Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Organic conversations, feedback and reviews can’t quite literally be bought. Search engines?

Conversation 132

Conversation Review Marketing How To 132

Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. According to a survey late last year from Bazaarvoice and the CMO Club, 72 percent of CMOs did not attach revenue assumptions to social media in 2009,&# Jerry McLaughlin goes on to say that marketers must do it anyway.

ROI 193

ROI Social Media Vocus Metrics 193

Dave Fleet

SEPTEMBER 28, 2012

However, I’ve long argued that social media’s strong point isn’t in final point-of-sale, low funnel conversion. More broadly, what about organizational reputation (where PR plays strongly too)? Social can help to drive that – whether through advocacy programs or through tools like Bazaarvoice.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414