Buzz Marketing for Technology

JUNE 27, 2008

Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Facebook and/or MySpace are useful social networks where you can build outposts (see next list). Build a similar outpost on MySpace, if your audience might be there. Make it easy for your community to reach you.

Social Media 280

Social Media Brands Technorati RSS 280

Convince & Convert

JUNE 30, 2010

39% of the people that check email first still use Facebook daily, but their motivation for doing so remains deal-centric. Don’t Treat Fans Like Cattle To me, the key insight is less about who checks what first (although it would be interesting to see the impact of smart phone ownership on the results).

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

APRIL 7, 2010

create their own badges etc?) They are however the best at helping brands build loyalty via discounts and offers for badge winners and mayors. They are however the best at helping brands build loyalty via discounts and offers for badge winners and mayors. Point 2 I think is slightly more tricky.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

SEPTEMBER 21, 2010

The feeling of community, and “we’re all in this together&# is slipping away. At SXSW, each attendee had their unique QR code printed on their name badge. At the end of the day, I hardly used my badge. At the end of the day, I hardly used my badge. Largely, it didn’t happen. May go badgeless next year.

Social Media 127

Social Media Strategy Conference Eventful 127