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Social Media is the Back Channel for Teen Angst

Direct Marketing Observations

OCTOBER 6, 2014

After reviewing thousands of tweets, I can easily say that for a lot of teens, they say things, they would never say IRL (In Real Life) and they do things and post things that are just not thought out too well. There are conversations we don’t see that sit behind social chat apps like Kik, WhatsApp and WeChat and Ask.fm It resonates.

Back channel 228
Back channel Social Media Class Education 228
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Friday Fun: Top 13 Reasons to Halloween "Toilet Paper" A Social Media Strategy

Diva Marketing Blog

OCTOBER 30, 2009

Nondisclosure of paid posts or reviews of comp'ed products services comes with tricks of its own. Barbs on the "Back Channel" that don't help move the conversation along in a win-win for the audience and speaker is a clue that you want all the candy for yourself. No @s in your Tweet stream is a sign that you 1.

Social Media 64
Social Media Strategy Press Release Social Enterprise 64
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