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The complete guide to B2B SEO

Sprout Social

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.

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Cool B2B Marketing Tools for Marketo Users

Oktopost

As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Digital marketing and the technology that supports it is changing every day, and b2b marketing tools offer stronger support for lead generation efforts than ever before.

B2B 77
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HubSpot vs. Marketo: Which is Better?

Oktopost

Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. Integrations with such platforms as Metadata and Adroll. It’s an out-of-the-box solution for B2B marketers looking for an easy setup and comprehensive capabilities, without investing time in elaborate integrations.

Hubspot 110
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The Top 10 B2B Marketing Software Solutions

Oktopost

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

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Top 10 Brand Marketing Solutions

Oktopost

B2B buyers are bombarded with information daily, and only so many brands can stand out. Oktopost Oktopost is a B2B social media management tool that enables scheduling and automated posting, social listening, and advanced social analytics. Best For: Oktopost is specifically designed for B2B businesses.

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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry CommunityĂ¢?? - John Hagel. John Proffitt. John Wallace. Lee Lefever. Les Siegel. Management Theory. Measurement. Messy World. Michael Rosenblum. Michael Skoler. Michael Wesch. Michael Yon. Microblogging. MicroBrand. Mobile Messaging 2.0. Mobile Phones.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Incidentally, it’s a good idea to add Twitter Card and Facebook OGP metadata to that page. In some (mostly B2B) verticals, pickups in trade media can be more effective than coverage in larger, general interest papers. All of these materials should link back to the original graphic.