Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)
agora pulse
OCTOBER 1, 2019
CPC costs will go up. People are ready to buy now, both in B2B and B2C industries, and that means that their engagement on your profiles could hold a lot of weight. PPC costs typically go up this time of year because there is more competition. Raise your bids as high as you’re willing to go (though never more than is profitable).
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