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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Just as you would not construct your house on rented land, you wouldn’t want to build your online authority on digital real estate that you don't own, such as a social network. It's a B2B network where conducting business is not frowned upon. The first step toward building authority is to create a website — a place you can call home.

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5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Just as you would not construct your house on rented land, you wouldn’t want to build your online authority on digital real estate that you don't own, such as a social network. It's a B2B network where conducting business is not frowned upon. The first step toward building authority is to create a website — a place you can call home.

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14 Things I Think I Think About Social Media

Convince & Convert

Create a content ladder to leverage and syndicate your content. Like a hammer there are ways to abuse a tool, whacking yourself over the head, and ways to be constructive, building a house with it. Do you have a hammer strategy or a strategy for construction – be it tearing down or building up? Now for more coffee.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Total number of links and syndications achieved by the content. Social media penetration (total share numbers on-site and across syndication channels). Original research is essential to success here– you absolutely need to give publishers something new , something they can construct a story around. Immediate conversion events.

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