B2B Construction Mobile Syndication 
Convince & Convert
MAY 26, 2010
Create a content ladder to leverage and syndicate your content. Like a hammer there are ways to abuse a tool, whacking yourself over the head, and ways to be constructive, building a house with it. Do you have a hammer strategy or a strategy for construction – be it tearing down or building up? Now for more coffee.
Convince & Convert
OCTOBER 22, 2013
Total number of links and syndications achieved by the content. Social media penetration (total share numbers on-site and across syndication channels). Original research is essential to success here– you absolutely need to give publishers something new , something they can construct a story around. Immediate conversion events.
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