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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

Strategy 226
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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Some of the specific numbers we tend to report on include: Short Term: Overall traffic generated & reach of the campaign. He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. Soap and fabric softener bored him rigid so he jumped ship to specialise in B2B.

Strategy 150
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. B2B marketers started to realize they needed to produce content people actually wanted to read.

B2B 318
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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

Curtis Hougland reports that “The average shopper in 2011 used an incredible 10.4 by BuzzStream Blog. and is much more important) then lists 10 action steps to focus “on social media activities that have SEO impact.” ” Why the future of marketing relies on social by iMedia Connection. ” Which is WPO.

SEO 192