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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

You think your B2B company’s product or services are boring? Eric Ingrand, VP of Marketing at Enveritas Group made a pretty compelling argument at Content Marketing World 2013 that international is the wrong approach. Start Iterating. Dan Fielder of Sticky Content doesn’t think so. Don’t Think International. Take What’s Yours.

Content 72
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

The Altimeter Group Converged Media Model. At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. In some (mostly B2B) verticals, pickups in trade media can be more effective than coverage in larger, general interest papers.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. B2B marketers started to realize they needed to produce content people actually wanted to read.

B2B 318
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] The Group Jay Baer reckons Kurrently is the future of real-time search. link] [link] Adrientweet Kurrently va révolutionner la recherche en couplant les résultats Twitter avec ceux de Facebook ! It's wicked fast and being able to pull from Fbook is huge. So far so good. How can I help you?