How to Promote Your Content Across Owned, Earned, and Paid Media
Convince & Convert
JUNE 12, 2013
The Altimeter Group Converged Media Model. At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. In some (mostly B2B) verticals, pickups in trade media can be more effective than coverage in larger, general interest papers.
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