Avatar Reputation Social CRM Social Networking 
Convince & Convert
APRIL 28, 2010
Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers. Good stuff.
Convince & Convert
MARCH 23, 2010
Even though we're all just the text of our name or a simple avatar/pic to each other, we're all real people inside. That would be a fun discussion, right? And thus, a relationship starts to grow. And like all relationships it has to be nurtured and such. In the case of today's internet. Another ex I can think of is online gaming.
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Convince & Convert
SEPTEMBER 21, 2010
However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.
Convince & Convert
SEPTEMBER 20, 2010
With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it. Well said, and I completely agree.
Convince & Convert
SEPTEMBER 23, 2010
Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. But just for a day.
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