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Convince & Convert
APRIL 28, 2010
But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Sure, “listening&# is the most oft-cited path to social success, but if the “Mass Influencers&# aren’t talking about your company, you could have Dumbo ears, and it won’t make a bit of difference.
Convince & Convert
SEPTEMBER 21, 2010
Many successful social media programs take months (or even more than a year) to really germinate. Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. Can a social media program go viral? Social Media results can’t be measured False.
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Convince & Convert
MARCH 23, 2010
Even though we're all just the text of our name or a simple avatar/pic to each other, we're all real people inside. That would be a fun discussion, right? And thus, a relationship starts to grow. And like all relationships it has to be nurtured and such. In the case of today's internet. Another ex I can think of is online gaming.
Convince & Convert
SEPTEMBER 20, 2010
By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book? We built our own Frankenstein.
Convince & Convert
SEPTEMBER 23, 2010
Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. The same is true of social media.
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