article thumbnail

Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. What is a customer avatar. SocialZoomFactor · Buyer Personas 101 What, Why and How to Use them For Your Business. What is a buyer persona.

article thumbnail

Sports and The Metaverse – Anima Mundi, AFLMint and Australian Sports

Laurel Papworth

What does the Metaverse offer Sports as far as a future directions, NFTs and revenue, building rituals, rites of passage and membership, as well as driving community engagement? So the idea that we have competition and collaboration working together is an intrinsic part of community building. 00:11:11.590].

Sports 64
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

It’s no longer simply about brand awareness, or even community building, though those elements remain foundationally important. Social has laid bare those people (who sometimes are not even people as much as avatar personalities) that have an enormous reach. But should it be? Measuring What Matters.

article thumbnail

How to Build Community for Niche Site Success

ProBlogger

We had been building Jerry’s dog blog all along, with lots of helpful canine cancer resources and loads of information about amputation for dogs. And we were doing our best to monetize the site with your typical affiliate programs, text link ads and PPC campaigns. Building a community of support.

Sites 41