Sprout Social

NOVEMBER 30, 2021

Social commerce. Social commerce is when you buy and sell products or services directly from a social media platform. According to research conducted by The Harris Poll , on behalf of Sprout Social, 73% of businesses are already participating in social commerce while 79% expect to be doing so in the next three years.

Trends 141

Trends Conversation Instagram Influencer 141

Convince & Convert

JUNE 30, 2010

It’s time to start thinking about social media the same way. I’m going to write more about my thinking in the area of social segmentation this summer, but for now what do you think? Programs like ThinkGeek ‘s @thinkgeekspam that includes only deals and offers may need to become the rule, not the exception.

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122