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Your Brand is NOT Your Logo – 5 Reasons You Need a Brand Strategy and Architecture

Pam Moore

When many entrepreneurs, small business owners and even experienced marketers in larger organizations think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos, Pinterest boards and traditional tv or radio advertisements. 15 Tips to Zoom Your Brand (white paper).

Brands 167
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Brand Storytelling in a Nutshell: 10 Foundations of Success

Pam Moore

Personal Branding: Authenticity vs Transparency – Do You Know the Difference? Digital Body Language: 105 Factors Impacting Your Brand (white paper). Digital Body Language: 105 Factors Impacting Your Brand (white paper). Supporting Resources: 5 Reasons You Need a Personal Branding Strategy and Plan.

Brands 166
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Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell

Pam Moore

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. You are either earning trust, building though leadership and relationships or you are not! Audience Analysis Worksheet.

Brands 113
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Your Logo is Not Your Brand – Why You Need a Brand Architecture and Strategy

Pam Moore

In the digital age of today marketers know how to strategically piece together a beautiful canvas of images on their Instagram profile, create eye catching Facebook cover photos, and engaging video intro and outros for YouTube. You are either earning trust, building thought leadership and relationships or you are not! Need more help?

Brands 109
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15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook is no different. Here are 15 things that smart, social savvy business marketers never do on Facebook. . Spam the Facebook wall of your friends.

Facebook 113
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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. It’s whether you talk about yourself all day on Facebook or if you offer real value. They value real human to human interaction and authentic relationships. Know themselves.

Brands 167
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Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

Not Facebook. Even when you place a simple ad on Facebook, the first question Facebook will ask you is, “who do you want to target? Even when you place a simple ad on Facebook, the first question Facebook will ask you is, “who do you want to target?” Not Facebook. Not Instagram. SoundCloud.

Strategy 166