Convince & Convert

JUNE 24, 2010

Authenticity You can’t lie in infomercials. Infomercials create brand-new categories by tapping into unexpected desires. That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. If you’re pitching shamWow, it damn well better pick up water.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

SEPTEMBER 21, 2010

That’s the brand engagement holy grail that we’re all seeking. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# Use technology to be yourself, and don’t overthink it.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Rebekah Radice

DECEMBER 5, 2016

Create a branded experience from your logo to colors, fonts, message and more across all channels. Benefits include: More authentic interaction with your audience. Although Facebook Live is still the most popular live video channel, other brands are rising in the ranks. Or you can use a video host like Ustream or Lifestream.

Trends 146

Trends Social Media Strategy CSR 146

Rebekah Radice

DECEMBER 5, 2016

Create a branded experience from your logo to colors, fonts, message and more across all channels. Benefits include: More authentic interaction with your audience. Although Facebook Live is still the most popular live video channel, other brands are rising in the ranks. Or you can use a video host like Ustream or Lifestream.

Trends 60

Trends Social Media Strategy CSR 60