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What marketers need to know about managing social media through an economic downturn

Sprout Social

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

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3 Steps to Set Achievable Social Media Goals For Your Business

Rebekah Radice

If you want to achieve success on social media, you need to set the right goals. You can create social media goals, track and measure them, and do it all without it being a huge time-suck. … of strategic (and company aligned) social media goals. Create High-Level Social Media Objectives.

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How To Lead A Successful Marketing Team

Rebekah Radice

How To Lead A Successful Marketing Team. This in and of itself creates all new challenges, like how to manage an onslaught of chatter. Atlassian’s JIRA is our system of choice for project management and daily accountability. They’d learned how to communicate openly in a transparent and compassionate way.

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Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Conforming to social rules is something that humans ache to do – it’s what defines community- and badges and scorecards tell them in much clearer ways than ‘etiquette statements’ or ’social media staff guidelines’ ever can how to behave. Atlassian Confluence wiki karma.

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Grow Your Wiki

Buzz Marketing for Technology

social media. Showing the example of how to work agendas through a wiki vs. email! His deck is one of the best I have seen on wiki adoption with some concrete use cases and recommendations on how to get started! La Rivoluzione dei Social Media entra nelle Imprese (Italian). 21 days of wiki adoption.

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11 Facebook Principles That Will Improve Your Marketing

Rebekah Radice

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. How to Use This in Your Business. Atlassian , makers of JIRA (a tool we use daily) and HipChat, nailed this idea. How to Use This in Your Business.

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11 Facebook Principles That Will Improve Your Marketing

Rebekah Radice

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. How to Use This in Your Business. Atlassian , makers of JIRA (a tool we use daily) and HipChat, nailed this idea. How to Use This in Your Business.