Direct Marketing Observations

OCTOBER 15, 2010

1) Look for more content to be produced by “others”. This means look for the rise of the professional content creators masking as citizen journalists. We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Think of Wal Mart or Astroturfing.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Buffer Social

JULY 26, 2023

And Facebook Reels are one of the fastest growing content types on the platform. Quickly check which posts resonate on the platform to adjust your content strategy appropriately. Flag suspicious Start Pages Occasionally, we see people using Start Page to host content that violates our terms of service. Available in beta.

Project 74

Project Astroturfing Team Communities 74

Socialized

NOVEMBER 26, 2009

The EU Unfair Business Practices Directive technically banned astroturfing (the practice of company or paid third-party representatives posing as consumers and leaving positive comments on a blog or forum) some time ago.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Bare Feet Studios

JULY 8, 2009

See “Astroturfing&# above for more. Sock Puppets are the paid marketers who pose as community members to create content on behalf of a client or their own company. Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. Hat tip to Dave in the comments for this one.)

Social Media 80

Social Media Astroturfing Wikipedia Upcoming 80

Hootsuite

APRIL 20, 2021

We already know that visually beautiful or interesting content performs best here. Bonus: Get 5 free, customizable Instagram carousel templates and start creating beautifully designed content for your feed now. Content that aligns with your brand and what your audience loves does best, face or no face. Let’s find out.

Instagram 140

Instagram Astroturfing HootSuite Sample 140