Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication.

HootSuite 120

HootSuite URL Analytics Forums 120

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. What if we could go on Facebook and have a look at 11.5

Research 107

Research Nielsen Sentiment Facebook 107

Hootsuite

OCTOBER 13, 2020

That means you need to understand how your audience feels about your brand, your social posts, and your campaigns, not just how much they mention you. Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Play to your strengths.

Sentiment 145

Sentiment Analysis Template Templates 145