Convince & Convert

NOVEMBER 22, 2010

Tweet Just because you CAN do something in social media, doesn’t mean you SHOULD. and Hardees) launching their own mobile loyalty cards via iPhone and Android app. But, CKE ignores all of that installed base and decides to go it alone, forcing its customers to become aware of, download, and utilize its very own application?

Loyalty 123

Loyalty Social CRM Foursquare Case Study 123

Convince & Convert

AUGUST 10, 2010

What do you think about influence mining, and its applicability for your business? Where I see influence mining as being a more practical application is in outreach. Perhaps not, but that audience size shouldn't be entirely discounted either. How can those dollars be spent more efficiently by matching products to interests?

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152