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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Breaking news, viral memes, hot takes, social justice movements and other trends constantly swirl around social, making social marketers cultural connoisseurs. A social media management tool like Sprout simplifies the process of measuring campaign performance and sharing analytics across teams. . — Heather Badenoch ????

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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

Social media analytics tools simplify this process by identifying all your brand or product mentions across platforms. You can use our research on the best times to post or examine your analytics to look for trends in how posts at different times of day perform. Did somebody say 'dream team'?

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How To Get More Share of Voice on Social Media

Hootsuite

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Understanding your social share of voice puts all of your other social media analytics into context. To understand how your ads are performing, you need to measure your share of voice for paid search.

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Fetching Friday – Resources Mashup & Timelapse from Outer Space

Kikolani

Search Engines / SEO. 32 Things You Ought to Know About PPC – The reality of the PPC landscape is that if you do paid search advertising, the majority of your time will be spent on Google’s AdWords platform. Included here are 103 articles to guide your way through Pinterest, as well as some similar spin-offs.

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Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

This article covers five blogging topics: WordPress setup, design, validation, plugins, and analytics. Blog Metrics: Six Recommendations for Measuring Your Success (Occam’s Razor): Web analytics wizard Avinash Kaushik shares ways to see how you’re successful in your blogging efforts. It’s not too late! But is it Spam?

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